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Automat

Automat


Automat
Automat is a French watch brand founded in 2015 by two designers - enthusiasts of glide and escape. They wanted to create a purpose built watch that was elegant, simple and sport resistant. They had seen the skateboarders and surfers on the beaches of California and watched their moves. It was decided to create a watch specially for this market. In their Paris studio, the designers conceived a new watch case with a patented technology which included removable and pliable parts for maximum shock resistance. The result was a lightweight watch built along pure lines with urban appeal for everyday living but still able to withstand the toughest outdoor use.

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