MAD watches collaborated with Rolex in creating some of the most sophisticated watches with craftsmanship unlike any other. Born of the passion of two aesthetes for emblematic watches, timeless icons they fell in love with and collected avidly. MAD watches was the promise of the impossible, a mad challenge to be met: bring together tradition and modernity, exclusivity and perfection, daring and respect for a legacy. To do so, MAD called upon the best craftsmen in prestige watches and great technicians with perfect mastery of the DLC coating process.
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