Prada was founded in 1913 by Mario Prada, Miuccia Prada's grandfather, in Milan. Miuccia Prada and Patrizio Bertelli started working together in the late 70's, breaking new ground in the luxury goods sector, applying uncompromised quality criteria. Miuccia Prada's creative talent and avant-garde approach attracted the attention of the global fashion industry, while her ability to look at the world from an unconventional vantage point allowed her not only to anticipate, but quite often, to set new trends. Prada produces women's leather goods, clothing and footwear, combining contemporary, cutting-edge sophistication with one-of-a-kind, sublimely-crafted products. Innovation is at the core of Prada's success, with no sector escaping the Group's avante-garde approach. Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as key reference to the brand's core values.