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Ulysses Tier 1

LAUNCH
EVENT

PHOTOS AND VIDEO BELOW

ULYSSES TIER 1

DISASTER RELIEF KIT

LAUNCH EVENT

DECEMBER 5 - LOS ANGELES

EVENT DESIGN BY BUREAUBETAK

We wanted people to be surprised. Our customers and friends have come to expect special things from Just One Eye and we did not want to disappoint.

Ulysses Tier 1 Disaster Relief Kit is our 2014-collaboration concept. We wanted to make sure that the kit came across in a special and impactful way. We decided to bring it to life through a motorized reveal, helicopters, the grand orchestra, the excitement of the dancers, the presentation of the food (with the concept of survival rations), which all came together with the great work of Bureau Betak.

The platform for the orchestra, which was physically built by Bureau Betak with direction from Just One Eye, as well as the spot where the dancers could climb over the walls to surprise the guests – It’s as if the roof was made for the event!

FILM PREVIEW

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Suddenly, a series of spotlight beams began cutting through the sky as a live orchestra back lit by eerily beautiful coloured lighting broke into the frantic opening bars of Wagner’s ‘Flight of the Valkyries’.
I was left reeling from the performance and on my way out, in a slight daze… - Cher Coulter
Meanwhile, a group of dancers in black-face paint and skullcaps scaled the walls before swarming among clusters of unsuspecting guests to continue their military-influenced routine.
A few minutes before 8 p.m., a purple light cast across the crowd and an orchestra marched in single file and positioned themselves along the roofline against the night sky.
This is a big event for me to show people the DNA of Just One Eye.
- Paola Russo
I didn’t want to
miss the moment.

- Dita Von Teese.

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