AUTOMAT

AUTOMAT IS A FRENCH WATCH BRAND FOUNDED IN 2015 BY TWO DESIGNERS AND ENTHUSIASTS OF GLIDE AND ESCAPE. THEY WANTED TO CREATE A PURPOSE BUILT WATCH THAT WAS ELEGANT, SIMPLE AND SPORT RESISTANT. THEY HAD SEEN THE SKATEBOARDERS AND SURFERS ON THE BEACHES OF CALIFORNIA AND WATCHED THEIR MOVES—IT WAS DECIDED TO CREATE A WATCH SPEFICIALLY FOR THIS MARKET. IN THEIR PARIS STUDIO, THE DESIGNERS CONCEIVED A NEW WATCH CASE WITH A PATENTED TECHNOLOGY WHICH INCLUDED REMOVABLE AND PLIABLE PARTS FOR MAXIMUM SHOCK RESISTANCE. THE RESULT WAS A LIGHTWEIGHT WATCH BUILT ALONG PURE LINES WITH URBAN APPEAL FOR EVERYDAY LIVING BUT STILL ABLE TO WITHSTAND THE TOUGHEST OUTDOOR USE.

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