PRADA

SINCE ITS FOUNDING BY MARIO PRADA IN 1913, PRADA HAS BEEN SYNONYMOUS WITH CUTTING-EDGE STYLE, AND HAS ALWAYS ANTICIPATED AND INFLUENCED NEW TRENDS. ITS INTELLECTUAL UNIVERSE COMBINES CONCEPT, STRUCTURE, AND IMAGE THROUGH CODES THAT GO BEYOND TRENDS. ITS FASHION TRANSCENDS PRODUCTS, TRANSLATING CONCEPTUALITY INTO A UNIVERSE THAT HAS BECOME A BENCHMARK TO THOSE WHO DARE TO CHALLENGE CONVENTIONS FOCUSING ON EXPERIMENTATION.